Alison Wood Brooks: The Science Behind Great Conversations

23 May 2025 · 34 min
FranklinCovey On Leadership

23 May 2025 · 34 min

0:00

Harvard professor Alison Wood Brooks shares research on why conversations fail: anxiety, status games, self-centeredness, poor listening. Her framework TALK covers topic prep, asking better questions, using humor, and prioritizing the other person's needs. She draws on recordings of real conversations and stories from salespeople to executives.

Chapters

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