Create Exciting Offers
29 Nov 2022

How to design small, impulse-buy offers that trigger dopamine-driven purchases and get customers to sign up. The speaker breaks down low-consideration products as a strategy to boost sales.

How to design small, impulse-buy offers that trigger dopamine-driven purchases and get customers to sign up. The speaker breaks down low-consideration products as a strategy to boost sales.
We get dopamine when we buy things, right? So we want people to be excited about signing up for our programs but doing it in a way where it's so small that there's not a ton of consideration that needs to go into the purchase. They don't have to think about it a whole lot. They don't have to go check their bank account balance, ask their partner. Like they can just make that impulse purchase and be like, okay, cool, this is my person. I'm going to sign up, I'm going to learn about what they have and I'm going to buy this tiny offer product. And there's so many different ways to do it. So just start looking at what you have right now and start thinking about what you could monetize, what you could sell, what you could stack on the back of something that's already working. And there's your, your very tiny offer, right? Like we don't have to make this complicated.

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