
Keegan Allen shares how setting a specific financial goal, like being able to shop at Target freely, shaped his business strategy and planning. Having a clear target changed how he approached work and decisions.

Keegan Allen shares how setting a specific financial goal, like being able to shop at Target freely, shaped his business strategy and planning. Having a clear target changed how he approached work and decisions.
I remember sitting in the kitchen with my husband and being like, how much money do I have to make to be able to go to Target anytime I want and just be able to buy things? And, like, the number at that time was $4,000 a month. He said, if you can bring home $4,000 a month, you can go to Target anytime you want. And that was my first goal. But having that goal helped me figure out the math. How many customers do I actually need to bring in? How do I set myself up? Because I had that vision.

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