How to Keep Moving When You're Stuck on Your Tiny Offer®

Hey, everybody, I think we're getting started here. Let me make sure this tech is working. All right, we are live. Happy Thursday, everybody. I hope you're having a great day so far. And our topic that we're talking about today is going to be how to keep moving on your tiny offer creation when you are feeling stuck. The biggest answer or the, I guess most selected answer in the poll this week was how is your tiny. Well, the poll was how is your tiny offer creation going? And the answer that was selected most frequently was, I'm getting started, but I keep getting stuck. And I think that that goes for anything that we create in our business, whether it's designing a premium offer or a high ticket offer, launching a new course, creating one of these tiny offers we love just as humans, biologically, the way our brains work, we get really excited about new ideas and we feel really motivated. And then when we start doing the work, we kind of slowly fizzle out. It's the same when we start a new workout program or a new eating thing. That's why we love New Year's resolutions, because it feels like it's a fresh start, it's exciting. Our brains are like, really jazzed to start something new. And then we realize it is work. It's gonna challenge us. It's gonna, you know, make us step out of our comfort zones. We're gonna have doubts, we're gonna maybe have imposter syndrome. We're not gonna have clarity on exactly what it needs to look like. So we start pushing it to the back. We start not prioritizing this goal or we get distracted by life, because life happens, other things take priority. And then we forget why we even wanted to start until something comes back up and it reminds us this is something we really wanted to create inside of our business. And then we get re motivated. So this happened to me multiple times. So this is a topic that I resonate with and I understand and I have been through, I mean, hundreds of times in my own business. And as I was thinking about, what could I say to like, help give you clarity on how to keep getting motivated or staying motivated and getting the job done? I. A few years ago, I guess it's probably been about five years ago now, I was in a business mastermind and I was squarely setting myself in the back of the room. I didn't want to say anything. I didn't want to be seen. I was uncomfortable. I felt like I didn't have any value to give. And I sat in the back of the room and As I watched presentation, it was one of those mastermind events where people got up in front of the room and they presented their business and then they got feedback. And, and there was a distinct difference between people who I would consider like successful and then people who I would consider to be more of like business dabblers. And it was just a very nuanced switch that I noticed in how they were talking about things and how they presented their problems and what they were asking for feedback around. And they would stand. The ones who had some level of success in their business would stand up and they would say, I created this thing and now I need feedback on how to make this thing better. That was one side of the room, I mean proverbial, whatever metaphorical side of the room. The other side stood up in front of the room and they said, there's this thing that I want to create. And all they talked about was all of the ideas that they had. And like, I don't know if I should do this angle or this angle. They never actually had the action taking piece inside of what they were presenting. And it was such a clear distinction of like this side side of the room hasn't seen success, they haven't seen their business take off, they haven't felt any level of momentum because they were the ones that were saying, I want to do something or I want to create something, or I'm thinking about creating something. They never use the words I have created or I launched or it was never like a past tense. I already did this thing. It was like this ideation process. So when I saw that, I was like, holy buckets. Literally. The only difference is that these people are doing things. They're still standing in front of the room and they're still saying, I need help, I need to make this better. It's not quite working the way I thought it was. This is the feedback that I got from creating it and launching it and then seeing how the actual market responded to what I put out into the world versus the people who were only building it over and over again in their brains. So I realized at that point, like all I have to do is actually get myself to go all in to creating something. And it can be almost a level of self preservation to not fully launch. Another thing I realized as I was going through a lot of like personal development work and just looking at my habits, even back in college or back in high school, I'm a procrastinator through and through. And in college I would, I would wait until the night before maybe Two nights before until I like really had that urgency of like, I need to create this thing or I'm going to get an F. Like I have to finish this project. And I was an art major so I had a lot of art projects that that took a lot of time. And like, had I spaced it out, I would have gotten much better grades. But I would wait until the last minute. I would cram, I would try to finish the projects and the work that I could complete, we'll say in 24 hours of cram time, ended up being, you know, like B, B level, ish. It was okay, like it was enough to get by. But after reflecting on this, I realized that that was a way for my ego to protect itself. Because if I had worked the entire semester on this final, final test or final project or whatever, if I would have put in four months of work and gotten a B, I would have been like, wow, like I should have gotten an A. Like I worked really hard in that. How come I'm not good enough to get A's? Or why am I not valuable enough to be graded as an A? Or why isn't my work quality enough to have been given an A? So it was like a self preservation level for me to procrastinate and then rush, rush, rush. And then I could easily blame my B or my C for that matter on just waiting like, oh, if I would have actually tried, I would have gotten an A. But I didn't actually try because I procrastinated, because I'm a procrastinator. So I had this like self fulfilling prophecy, this narrative that was running about what kind of student I was that followed me well into my professional life as well, where I would always work up against deadlines and then the project would be like medium. And then I had a scapegoat. I could say like, well I didn't actually try, so it's okay that I didn't do my best. So oftentimes as entrepreneurs we fall back on ego preservation of like, if I don't actually launch the thing, if I don't put this out in the world, if I don't create it to its completion and ask people to buy it, I'm not going to be rejected, I am going to be safe, I am not going to have my ego damaged because people aren't buying this thing. I never actually get to see if people want it or not. I never get the, you know, like maybe the negative feelings of failing. So it's like this fear of failure. But there's also a level of fear of success too, because there are also fears of like, well, dang, what if this does work? And what if now my family thinks I'm crazy or thinks I'm spoiled or thinks I'm like too money obsessed or I'm too successful and now they don't want to hang out with me anymore? What happens then? So when you start coming up against not doing the thing that you theoretically want to do or create the project that you in your brain think that you want to do, and we have these excuses about why we haven't done it, like, oh, well, I don't have time. Well, why aren't you creating time? Why aren't you sacrificing a little bit of sleep to Sprint, get it completed? You know, why are you, you know, if you look at your phone and you look at how many hours you've spent of screen time that week or that previous day, maybe, maybe you make a priority of putting your phone aside for a few hours a day and you just really dig in and launch the minimal viable product just to get something out into the world where you can start getting that feedback from people. So when we look at our excuses, that's all they are, is we're making excuses as to why we, why we're not prioritizing this, why we're keeping ourselves safe, safe, why we're not getting out of our comfort zone and going through with actually completing the project. It's total ego preservation. Oftentimes, of course, life does come up. There's also a lot of perfectionistic tendencies that can come up where we, you know, we think it has to look a certain way or it has to be absolutely perfect before we launch it. So a lot of the times I talk about in anything that you're launching that minimal viable product. And this is a concept from a book, I think it's called the Lean Startup. I have to look that up really quick. The Lean Startup by Eric Reese. It's this book about how to get things out into the world quickly. And a concept that he talks a lot about in that book is minimal viable product. Because the, the amount of feedback that you will get from the actual market is always going to outpace what your brain can create. When you're spinning it in your, in your mind over and over again of what it's going to look like to launch, you don't actually have any factual data of if it's a good product or not until you get that, that reaction of like, they're either going to Pull out their credit cards to buy your thing or they're not until it's available. There's this. There's this Hamilton. I have to think of the quote, but there's this Hamilton song where I think Eliza is singing to Hamilton and she's saying, like, I can't. I don't know what you're spinning in your head, basically. Like, I can't imagine the empires that you're building and rebuilding. And I think as entrepreneurs we, we do that, we like build up this huge thing in our brains and then we change it in our brains, but we don't actually sit down and build it with our hands. We're like always ruminating on what it could be. But when you can shift that into sprinting towards the finish line as fast as possible, that's when you're going to see some, some level of feedback and success from your product. Since simply because you're going to move yourself promptly from the side of the room that is not finishing and is just asking for feedback on their ideas to the side of the room where they're asking for feedback on their completed projects and how to improve what they've already launched. I remember from this same mastermind when I was talking to my coach, Julie Soyan is who my coach was at the time. And I was voxing her all these different ideas and I was driving her nuts. Like, I guarantee it. She was like, ali, just launch the damn thing. Like, just put it out into the world and see what happens. I'm not going to give you any more feedback on these ideas until you. Maybe she wasn't this harsh, but this is how I translated it in my brain. She was like, I'm not going to give you any more feedback on these ideas until you're giving me numbers. Until you're saying, this many people saw the sales page, this many people bought. This many people did not buy. How do I make those numbers better? And I feel like that sometimes with my own clients of, like, yeah, that could work. Like, oh, yeah, that maybe could work too. Sure. Like, try it. Let's test it and see what happens. Because so much of marketing for anything, you know, it's like testing different ad creatives or testing different sales page variations or even different names of your product. If you can improve a couple percentage conversion points at a time, that can go from like a not profitable offer to a profitable offer. But until we even know what the funnel breakdown is, if the funnel is shaped like this, right, we have a lot of people at the top, then some People fall off. So the funnel gets a little smaller, then some more people fall off through different steps of the funnel. Until we know what the flow through the funnel even looks like, it's really hard to make enough improvements or enough suggestions to be able to get it working. So if you're rarely in the position of being like, I keep trying to get it launched, it's like, what's one, what's one piece of it that you could launch like tomorrow? What is something that you already have created that you could start telling people about tomorrow? You don't have to have a fully completed perfect funnel to start getting some feedback on it. You know, a lot of people will, they'll say, you know, I have the front end like the main piece of the $27 piece or $47 piece, the front piece of the funnel done. Do I have to have an order bump? Do I have to have an upsell? And you don't have to have those things done in order to launch your tiny offer funnel. So if you're, if you filled up that poll and you were like, I don't even know what a tiny offer is, I'll break it down quickly. So tiny offer funnel, it's also called a self liquidating offer funnel. The idea is that you bring people in with a no brainer small purchase. I've even seen tiny offers as small as $4 that end up having hundreds of dollars in upsells available on the back end. So you can, the idea is get their attention with a small offer. Once they've put in their credit card number, it becomes infinitely easier to say yes to the other offers. So then you have an order bump and an upsell. Maybe there's a second upsell. I'm designing a funnel right now that has four upsells. We'll see what happens. But you don't have to have it all completely done. And you know, like the, the Taj Mahal version of what you would create can be simple. It can be something that you already have that you're just almost bundling and testing the concept. It can be something you're pre selling as the one time offers. It could be a live class that you're putting on. It could be a call that they're buying with you where they pay and they get access to to a half an hour, an hour of your time of your strategy, which you can then use that to turn into even like a sales call opportunity of telling them what else you have available or how you could support them in building or creating or Getting to the end result of what you do for your clients. So if you can just sprint towards that end result. There's another book that I wanted to tell you guys about too. I think it's called the Art of Not the Art of the Start. Although that sounds really good. Maybe it's War of Art. Yeah, I think maybe it's this book, the War of Art by Steven Pressfield. And that book is all about just the creative process in general. And I don't know if you've ever felt your brain go through this process where you have a business idea and you're looking up the domain and like you're really excited and you're gonna buy the domain and you're coming up with a marketing plan and then you sleep on it and you have some doubts come up. Like, well, somebody already did that or there's already existing competitors or I don't know where I would, you know, like get the funding for this business idea. And then your brain sees those different challenges as like a reason to be less excited. So this book, the War of Art is all about breaking through those blocks that we have as creatives because entrepreneurs, so much of what we do is creatively driven anyway. But how do you get like across the finish line as fast as possible so then you can start backpedaling and filling in, you know, how to make it even better, how to, you know, improve those conversion rates, improve the sales page. But you have to at least have something that you've finished. And let me tell you, like when you can rewrite that story that you have about yourself when it comes to like finishing projects, that makes a huge difference in your ability to believe yourself the next time you have a business idea. For years I had, I had the story that I had about myself when it came to creating things is like, I'm Allie, I have a lot of good ideas all the time, but I don't finish things. I'm a non finisher. So I would like feel that in my soul when I'd introduce myself to people, I would be like, I have a lot of good ideas, but. But I never finish anything so I'm not successful. That was my story, that was my narrative for a very, very long time. When you can see yourself. And that's one of the beauty, most beautiful things. One of my favorite things about tiny offers and why building this kind of funnel can be sneaky at building your project finishing self esteem is because it is a small offer. You can get feedback very quickly, you can pivot it very quickly. But you cross the finish line quickly as well. So when you can start rewriting that story that you have about yourself and how you do work and how you finish things and how you are successful because you are a finisher, when you can shift that narrative about yourself and how you work and how. What kind of success you've seen because of the work ethic. I mean, I got to the point where I completely rewrote my narrative about myself. Like when I took the Enneagram the very first time, probably like five, six years ago. I was a helper. Is that number four? I don't remember what it is. Where I was, I was like the helpful person and I, I liked being a people pleaser. Like basically that's what my, what it was saying is that I, I was a people pleaser and I was helpful. Once I started launching and finishing projects, I retook that and Enneagram and I'm a three, so I'm an achiever now. And that's how I see myself. That's how I, that's how I, I mean, Enneagram is like a. Supposedly we shouldn't brag about our Enneagram number because it's really just telling people the kind of trauma that we have. Like my trauma response is that I get things done and I see myself as successful when I finish things. That's a whole other story. But the, the point being I. I started seeing myself so differently because I finished projects and I launched things that I completely rewrote my personality and how I show up to the world because I was able to finish a project. So Brianna says I've got it built, funnel built also. Just time to launch it properly. Yeah. And I mean, that's a big piece of it too, right? Like these tiny offer funnels have phases where it's. It's coming up with the idea, it's building the tech, it's getting, you know, all of the, the marketing ready and the copywriting and getting the funnels created and the sales pages created or the email funnels, follow up funnels, I should say, and then launching it. So launching it properly, you know, that could be your block right there. It's like what does properly even mean to you properly? Could be putting it in your Instagram profile and then seeing who finds it properly. Could be adding it to your, your email signature and seeing who finds it. And it doesn't have to be like doing a big loud launch about it and putting ads towards it and you know, like using it everywhere. You can just start sprinkling it in and see, see if you start getting any sales from it. Because it's that the action of getting a sale from a stranger that will. That blew my mind the very first time. Like, I was, I think the second, maybe like the first day I had my original tiny offer funnel live, I was like walking around a hardware store with my family and my phone went off that I had made a 27 sale. And I looked at the name and I didn't know the name. And I was like, oh my gosh, like, somebody I don't know just paid me for something. And I'm not at my computer. Like, I'm not talking to them. I'm not convincing them with my time, like facing the computer on camera. And they still bought this thing that was the first of like 20,000 some sales that this tiny offer ended up making. But that first pivotal moment of being like, oh my gosh, this is gonna work. This is a thing. It was life changing and it helped me. Now I will never undo that. And for a long time too, I had. I had this huge fear that it was all going to go away, right? I was like, my 15 minutes is going to be up. This is great, but it's not sustainable. It's not going to last. It's going to end, and I'm going to be right back where I started. And that was a very. I mean, it's, it's scarcity, right? Like, that scarcity can run super deep. And I remember talking to a mindset coach that I was working with at the time, and she's like, do you think you're going to unlearn, like, everything that you've been through, through this process and everything that you've seen and now all of this knowledge that's now, like, it just comes naturally to you now, and it's just like, oh, yeah, this is how things are. I create products and people buy them. Like, are you gonna unlearn that knowledge? You're always gonna be able to figure out something else to sell or another product or, you know, it's like the art of listening to what people are asking for and creating a product that solves that need for them. Like, you have that skill, skill set now and you have that belief that you yourself are capable. That's not going to go away. That's not going to change. It's not going to disappear. Like, you have that foundation and that baseline of knowledge. So it's not like, you're fine, you're safe. Like, you're just going to Keep growing from where you're at right now. Brianna says email signature. I was thinking ads. Yes. Great idea. Yeah. Inside of my tiny OfferLab course, I think module number seven is all about organic ideas and how to get your first 100 sales without even starting ads. Because ads can feel like a whole thing on its own. You know, it's like, oh, I have to come up with a creative and I have to write it. But if you can start just. Just using it as the net to catch anyone from anything you're doing, you can start getting some sales and getting some momentum that will help you just get clear on even the messaging and what people are responding to, and then use that information to put into your ads, and it makes it so much easier to start. So, yeah, I'm a. I'm a huge fan of promoting it organically. First, Mikayla says, do you have any advice for those who have different, smaller offers already but need help figuring out the proper order of them? So the. The order that has worked best is the front offer being answering the thing that they think they need. Like, what's the combination of an easy button for them that's going to save them time, but also speaks to the issue that is keeping them up at night. So if it's. The example that I often use is like in the, we'll say weight loss industry. So say you are a fitness coach and you teach people how to eat well. Like maybe how to count their macros and balance their macros to sleep, drink water, lift weights, cardio. Like, if you try to sell a tiny offer about all of the things ever, they're gonna be like, that sounds like a lot of work. Like, can I just go get liposuction? And then in two weeks I'm gonna be skinny. Like, I mean that ultimately people will pay to get liposuction because they don't have to do the work and they just fall asleep, they take a nap and they wake up and they're skinny. Because a lot of people don't like to do the work. Of course, you can't sell that in a tiny offer. And ethically, that if you're a fitness coach, that's not even your jam. But you can tell them, like, what is the quickest thing that they can do to see, you know, like the water weight equivalent of building that momentum and seeing themselves as the person who can follow all the other steps of your tiny offer. So the front thing, if their main pain point is like, man, I just really want to lose, like a dress size. So I can see that I'm capable of this. Maybe you teach them how to cut dairy or something or like find out if there are things that are keeping them inflamed and that they could easily cut out or, you know, manage a few different pieces of their diet to see some quick win results. So that would be the kind of thing that you could start with is like, what's going to give them a quick win? What's the water weight equivalent of your niche? How can you help them just build that momentum and start seeing themselves a little bit differently? And then the second piece of the offer, that order bumped because it is only a of ton tiny little box on the order form itself with a checkbox. We don't have a ton of room to explain what that product is and why, why they need it. So that needs to be something that will help them get results faster from the main offer, but is also succinct and easy to explain. The third piece is the. If we think about like the pain point solving in an agitating cycle, what I call the one time offer or the upsell, those two words are interchangeable. That piece is what they're going to need next. So say I've, I've learned, you know, I've figured out what foods are making me bloated and I, not to be very specific, but say I decide from your tiny offer that I need to cut out dairy and I need to cut out sugar and I do those two things and, and I imagine myself as losing five pounds in two weeks or whatever. And then I, I know next I want a workout plan. So I need to know what I'm going to do in the gym. That could be your upsell because I'm already predicting my own success from your first offer and I'm imagining that pain point is going to go away because I'm excited about the purchase, I'm ready to take action. Kind of what we talked about at the beginning of like the dopamine of the new idea is hitting and I'm like, yes, I'm going to be successful. Oops, what do I need next? So that would be the upsell is after they've solved that initial pain point and then the order bump helps them, helps me get it done faster. And then the upsell is what I'm going to need after those two steps. So if you have smaller offers, if it's something that is already in existence, just be open to the idea of like maybe these aren't sequential or maybe these could all be different front End funnels. And I can add on products, or maybe I can add on a call with me as an upsell. I don't know if you want to do that if you're focused on smaller offers. But is there, you know, is there even a bundle that could be the upsell that would help them solve the rest of their pain points or something like that, so you can start imagining just what that journey looks for them. And if you want to brain dump, there's like an exercise where you can, you know, add two lines on a piece of paper and just put like, check marks of every piece of their transition to their ideal end result. So if I'm. If I'm starting, so say I'm speaking about my own ideal audience. If I'm starting as someone who wants to create an online business and I'm curious about what options I have to sell as an expert, like, how could I. How could I quit my job and make my own money on the Internet versus the end result, like, being like someone who is, we'll say, like making $25,000 a month on their own, selling courses and digital products and group programs successfully. So what are all those different steps that someone would need to go through? They need clarity in what they're, you know, who they're working with. They would need to know what they're selling. They would need to know what format they're selling it in. They would need to know how to talk about it. So they need to know how to write copy. They need to know how to create. Create systems to get people to even know that those products exist. So funnels, how to get traffic to those systems. So I can start breaking down the whole journey of like, if they're here and they're in a 9 to 5 and they're like, I hate my job. I want to not be in this job anymore. All the way to like, successfully running their own business. What is that process or like the customer journey? What does that look like for them? And then I can create different products at each point and then different funnels towards each one of those products. I think that's a misconception that I had for a very long time too, is that a funnel had one entry point, and then two years later, they're at the end. So it's like one very, very long funnel, but people can jump in at the very end. So if my funnels are like tiny offer funnel, webinar funnel, application funnel, somebody might come in through a tiny offer funnel and then be on my email list for A while, and then see an invitation to a webinar funnel, and then they might join or buy the product that's presented on the webinar and go through that program and then, you know, be in that space for six more months and then see an application that they can fill out to work with me a little bit more closely. And that journey could take 18 months or two years for that person. Someone else might already be in the place where they're like, yeah, I just want to fill out the application and get that highest ticket thing, because I'm. That's where I'm at in business. So not only is it like one long customer journey. I think I talked about this the last time I went live of, like, it can be one long journey. But because I've been creating these different funnels for three years now, I have my application funnel, and I have my webinar funnel, and I have my tiny offer funnel that people can drop in at any point based on what they're ready for, too. But there is different messaging at each step, because when you think about that journey, someone who's still in their 9 to 5 is gonna have a much different. Different story and need to see different words than someone who's ready to launch their own, you know, mastermind or something like that. So hopefully that all makes sense. Michelle, you're most welcome. I love sharing the journey because I feel like. Because a lot of people don't see that part necessarily. Like, it's. It's. It makes it easier when you're. When you're in it. When you're, like, in the middle of the journey and someone else, oh, is it frozen maybe? Hopefully not. You know, it makes a. Makes a difference to be able to see someone else's journey from the beginning all the way to their present stage instead of just the highlight reel. I mean, I think it makes it more realistic, and it just feels more attainable, and we judge ourselves less for being where we're at, and it gives you permission to start where you are with what you have, which I think is one of the biggest gifts we can give ourselves is like, keeping our own blinders on and just doing our own thing. So hopefully that's helpful. If you have any other questions, let me know. And I'm gonna pop. Pop off now, but I will check the comments and stuff. Hopefully it's not frozen. If I am, I hope I'm not making a weird face. That was my biggest fear. Before I did live streams and even before I did video calls, I was like, what if my face freezes in, like, a weird, weird face, and then I'm embarrassed and like, whatever. That was the silliest story to be worried about. But anyway, I've. I've seen it all. I've been through it all. I think that's why I can. Why I can openly talk about it and coach through it, is because I remember how hard it is to start and how challenging it can be to grow and all of those things. So I hope you have a great rest of your week. Thanks for being here. Love you all. And I will talk to you later and see you inside of the group. Thanks.