How To Know Your Potential Customers

We've seen a lot of luck using these tiny offer funnels as the thing that you talk about as a guest on a podcast, or if you are ever in a summit or something where you can give away access to something, you can give them a free coupon for the tiny offer and then use the other pieces of the offer. Usually when we build these funnels, there's a main offer and then there's an order bump that's about 37 and a one time offer that's 77. So a funnel is really about continuing to offer people the next thing before they even realize that it's something that they want. It's about knowing your audience so well that you can predict what else you're going to be able to help them them with and what other products you can have in order to help them before they have even asked for that product.