Knowing Your Customers

The way your marketing set up, it's based on seen, purchased, and satisfied. Right? Those are the things that I find much more important than know, like trust. Seen, purchase, satisfied. We have to see our customers. They have to see us. They have to take an action, like buying something, whether it's a tiny offer, even a paid challenge. Buying something that separates the people who are just dabbling. We don't want to build our list with dabblers. We want to build our list of people who are excited to be there. So that makes a huge difference in the quality of the list that you're building and the type of person that is raising their hand as saying, I want to be here. I want to learn from you. You're the expert. You're my. And it's serendipitous that you're showing up for them.