Listen To Your Audience First

There's this concept of minimal viable product where you just need the product. You need a concept. You need to be able to talk about what it could be and live in imagination land of what it could be and write a sales page as if the product already exists and then start sharing it with people and see what their reaction is. Too many times we do all of the work and we never actually listen to what our customers want. Always blows my mind a little bit, but I know I was guilty of it too. We launched these things as experts and we think they're going to take off and we think we know exactly what our customer wants, but we forget to ask them.