This is a YouTube video titled "My New Problem… (Too Much Leads!)" containing a monologue or talk from October 28, 2022, where the speaker discusses the challenge of managing a large audience and the creation of a digital product as a scalable revenue stream by leveraging their expertise.
My new problem became, I need a digital product. I need another revenue stream. Because I can't serve all of these people. I can't teach them everything I know one on one. I have to leverage my expertise, and I have to get to know them enough that I can create a product that I create once, and then I can sell over and over and over again. And that's when the tiny offers were born. It was still easy for me to create something that was small and be able to sell it and use all of the expertise I'd created over the past few years, or the previous few years. Like running ads, building sales pages, building offers for other people. Like, I finally did it for myself. And that offer hit $10,000 in the first two and went on to sell another 30,000 copies. Because of how well I knew my audience before creating it.