Allie BjerkMarketing strategist empowering passionate entrepreneurs

Remove The Curious From The Serious

Name: Remove The Curious From The Serious
Uploaded: 2022-11-17T11:00:20Z
Channel: Allie Bjerk
Description: This is a YouTube video titled "Remove The Curious From The Serious" featuring Allie Bjerk speaking about email list segmentation, emphasizing the…

17 Nov 2022

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This is a YouTube video titled "Remove The Curious From The Serious" featuring Allie Bjerk speaking about email list segmentation, emphasizing the importance of distinguishing serious buyers from curious subscribers in marketing strategies. The content is from November 17, 2022, and focuses on improving email marketing effectiveness by targeting the right audience.

My entire email list is buyers, right? Because of the way I've set it up, I don't have any non buyers in my email list. So this person said, you want to make sure that you separate the serious from the curious. And I was like, oh, that's so good. Because when you think about how a lot of us market, we have freebies, and we have, you know, free challenges, and we have all this free stuff that we're just giving away, and then we grow email lists of people who are curious. And then when we go to launch something, we're like, yes, I have this many people on my email list, it's going to work. It's going to be successful. But we never went through that step to remove the curious from the serious.