Build an email list by offering low-ticket products to attract potential customers, then upsell them higher-value offerings later. This strategy turns casual browsers into engaged buyers who know and trust your brand.
There are a lot more people who are interested in learning about online businesses but they're interested in getting a taster. They're interested in the appetizer buying a tiny offer before they're willing to invest in a high ticket mastermind because there's so much more competition, there's so much more options or so many more options in the market than there used to be. So people want, they want a little flavor. They want to see what your method is or what your strategies are, who you are as a person and you can totally teach them that and give them that impression through selling a low ticket offer that they buy first. Right? Right. So we want to start really focusing on building our email list full of people who want to be there, people who are paying attention and make sure it's the right people who are going to continue moving on to other offers or ascending up the value ladder in marketing speak into higher ticket things that we might have in our businesses.