The Cornerstone Of Business

The cornerstone is something on which everything else relies, right? Like the cornerstone of a building is the thing that everything else is dependent on. And something I've learned over the last three years, going through a lot in my business, having the world shut down. I learned that one of the reasons I was able to survive all these different things that were going on is because I had a continuity membership set up inside of my business. So if you can get people into a membership, into a subscription, a continuity offer where they are paying every single month, that gives you a lot more breathing room so you don't have to launch and you don't have to feel that feast and famine all the time.