Chad OwenCoaching annuity agents with proven strategies from $30M+ producers

The difference between an elite producer and an average producer #shorts

Name: The difference between an elite producer and an average producer #shorts
Uploaded: 2025-06-02T21:35:09+00:00
Duration: 48 s
Channel: Chad Owen
Description: A short motivational/educational clip for sales agents explaining that improvements in process (appointment rate, close rate, and average case size) can…

2 Jun 2025 · 1 min

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0:48

A short motivational/educational clip for sales agents explaining that improvements in process (appointment rate, close rate, and average case size) can dramatically increase production. The speaker claims a 20% improvement across those metrics can double production from the same leads, and emphasizes maximizing margins by converting more of the available prospects rather than only the easy wins.

Questions this video answers

20% improvement in appointment rate, close rate, and average case size.

$4,500.

10 leads.

Nine other prospects (i.e., the remaining leads beyond the one easy deal).

Chapters

The difference between an elite producer and an average producer are the leads in the middle. And that is why we preach process. I've run the numbers. A 20% improvement in your appointment rate, your close rate and your average case size can double your production on the same leads. It's process. I'm in the business of helping agents obtain wider margins. That's like the goal, right? If you're going to drop 4,500 bucks and then get some leads, let's call that 10 leads. If that's the case. I not interested in just helping you get the one deal that you might be able to get, that anybody might be able to get. But there's nine other prospects there that some of them you may not be able to close. Maybe nobody can close, but there might be four or five, six in there that it takes the right individual with the right processes. And that's where you start to see maximization of margin processes.