To succeed selling to real estate agents, research their specific problems first. Then give them free helpful content that solves those problems. It slows your deal flow at first, but builds trust, which is what actually closes deals.
Chapters
I think we think so much about ourselves in terms of this is a hot market, I can make good money here, but it's not really understanding, looking at the market. Not only is it a hot market, but what are the seller demographics and what are their potential pain points and how can I solve that? Like, those are key things we're going to have to understand and be able to figure out how exactly can we provide value first rather than just mass blasting them. It may take a little bit longer to get deals, yes, but as you're building that brand and as you're building that credibility and you're building that trust— trust is by far the most important— and you're going to build that trust by creating value and also potentially creating content as well too.