Anthony WeilerI teach people how to flip vacant land in rural America for an average profit of $25k-$50k per deal

Direct Mail is NOT Dead: Make it SMART with Data Tracking!

16 Jul 2025 · 0 min

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Direct mail still works if you track it properly. Add a personalized URL and QR code to each piece, then watch in real time when someone scans it or clicks through. You'll know exactly which recipients engaged.

Things like cold calling, text messaging, digital advertising has definitely changed the game, but direct mail is still here, but you need to be smart about it. You need to use services that have more in-depth data when it comes to tracking. So for example, you send out a mailer and it has a personalized URL and it, and a QR code, for example, and when they scan it, you get notified that that specific individual had scanned it and they went to your landing page.