Two marketers discuss how land flippers use texts, calls, and mail to buy cheap properties, but sellers now distrust the identical low-ball offers flooding in. Sam Ovens, owner of Skool, argues the industry has a credibility problem because marketers offer no real value upfront, just ask for the land.
I think you really nailed it on the head. And I think this is going to be eye-opening for a lot of people in the land flipping space.
The kind of old way of direct response is, is not.
So just a little context. Direct response marketing is the marketing that we do in the land flipping space. We are sending text messages, cold calling, and direct mail, for example. And that marketing is eliciting an immediate response for them to sell their land at a discounted rate, for example. Then we list it or put a value-add type play in there to increase the value and then flip it working so well.
And I said, why do you think that is? And she said she thinks there's like a trust crisis. So trust crisis.
I couldn't agree more with what Sam Ovens here is saying, which is the owner of Skool. And when it comes to trust, if you've been in the land flipping space, you're probably noticing these conversations with sellers. Like, man, I get these text messages all the time. I get cold calls blown up as well. And I keep getting offers like multiple times a month that have the same envelope, the same messaging, and very similar pricing. That seems way too low. Is this just like a giant scam, or is like my land that valuable but they're just lowballing me? And I think that really discredits people in the land flipping space because we're not giving any value first, right? We're just asking for them to give us their land at a discounted rate. Doesn't make any sense, right?
