Anthony WeilerI teach people how to flip vacant land in rural America for an average profit of $25k-$50k per deal

My Student Switched Marketing Channels 4 Times (Here's What Finally Worked)

10 Dec 2025 · 0 min

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In this interview, Speaker A shares the practical challenges and strategies involved in qualifying leads and running a side‑business marketing operation while holding a full‑time W‑2 job. He explains his initial approach of calling any prospect who expressed interest, the logistical nightmare of sending around 600 text messages per day from a cubicle, and the fatigue that resulted. To fund the outreach, he leveraged 0% interest credit cards, acknowledging the need for careful debt management. Over time, he switched marketing channels multiple times—not because each channel failed, but because each needed to fit his personal schedule and resources. Speaker B prompts clarification, highlighting the chaotic start with mailers, the costly switch to texting, and the difficulty of juggling these efforts alongside a regular job.

how you should go about qualifying a lead. So like, one is like, hop on the phone with anybody who says they're even remotely interested in selling, which I tried to do, but I work in a cubicle and I obviously can't just be on the phone in my cubicle. So I had to get up and like walk down the hall. And as you can imagine, sending, uh, 600 texts a day is like, I was just getting up all day for people to say like, oh, I want $10 million. It just got pretty old for me.
Okay, so it sounds like the most chaotic part is just starting off with the mailers and realize like, man, this is too expensive, and then just trying to manage switching over to another, um, like another marketing channel like text messaging and trying to manage that while working a W-2, right?
The marketing channel on where like learning a business is already difficult enough, but then I leveraged credit cards. So like 0% interest credit cards. That's what I leveraged because I just didn't have the capital to just come out of pocket to do all of this. Wise with debt, but you know, debt is real. It comes due at a point. So, you know, it's something that you have to be very mindful of. And then I'm sure we'll talk about it more, but I ended up switching marketing channels several times just because it wasn't necessarily that the marketing channel wasn't working, but I had to see how the marketing channel works versus how it fits into my life.