Anthony argues that mass blasting land deals is like gambling. Instead, build trust by consistently delivering value and positioning yourself as the go-to expert. It takes longer but creates a stronger brand and credibility.
Chapters
And again, the mass blasting technique can still work, casting a wide net, but it feels more like gambling. Like, in my opinion, just truly feels like you're gambling at times. So this is where we have to be a hell of a lot more strategic. It may take a little bit longer to get deals, yes, but as you're building that brand and as you're building that credibility and you're building that trust— trust is by far the most important— and you're going to build that trust by creating value and also potentially creating content as well too. Like, like if you create enough content, like, oh, Anthony's the guy to go to when it comes to selling my land. Now it's like, how exactly do I position that? How, how do I get like these eyeballs on there to be like the go-to person, right?