Land flipping beginners spend more on marketing than land itself. Start with cheap, time-heavy tactics like cold calling or texts, then scale by outsourcing. As you grow capital, move to personalized direct mail, but always track that every marketing dollar makes money.
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If you're just starting out in land flipping, your biggest cost is not going to be buying land. It'll be marketing expenses to find your first few deals. Now, when it comes to buying land, you can get funding in a bunch of different ways, but marketing, that'll cost you a few thousand dollars if you're serious, depending on your strategy. Now, if you go with cold calling to do it yourself, you could do it for way less, but it's a lot more time and work. Outsourcing is how you're able to scale, and I always recommend cold calling or text messaging for beginners. Then later on, you start playing around with personalized mail once you have more experience and capital. But when you're just starting out, you have to make sure your marketing dollars get a return on investment, and that has to be dialed in. Check out my other content for more land flipping advice.