106. Setting Big Hairy Audacious Goals With Jay Mostyn

And that even goes with the. I mean, the bhag, the big hairy, audacious girls. I mean, if. If you're not scared of it. Yeah, I mean, it's probably not big enough.

Welcome to Professional Builders Secrets, a podcast for building company owners wanting to grow safely and securely. I'm your host, Will Blunt and today I'm joined by Jay Moston from. From Luxury Lifestyle Homes in Brisbane, Australia. Jay, welcome to the show. Hi, Will, great to have you on today. You've been around the traps at the APB for quite a while now, but we've finally tracked you down and I'm going to ask you a few of the secrets.

Yeah, that's it. That's part of the furniture. But yeah, here we are.

Very good, very good. So tell me more about luxury lifestyle homes and how it all started.

Yeah, so luxury lifestyle homes is probably about three or four years old now running. Prior to that, there was a few little speed bumps along the way. Started out as a carpentry apprentice, as most builders do. Went into more contracting, a lot of renovations and all that kind of gear. And then we're trying to get into new homes. So yeah, decided to go down to a franchise group route. Wasn't really the answer that we're looking for. So we kind of got out of there and then from there we kind of started the slate pretty clean and yeah, luxury started.

Yeah. Nice. So just purely based on your name and a bit of digging I've done, you're at the top end of town in terms of the custom home homes you build.

Yeah, yeah, we're on the north side of Brisbane, so pretty much service pretty much from the Brisbane river to the sunny coast.

Yeah. But in terms of the type of homes you build, are they at the top end of town like the.

Oh, yeah, yeah, yeah. Bigger, more specced up. Yeah, yeah. Definitely not looking at the, I don't know, project builder kind of range. It's more the really bespoke kind of design homes and. Yeah, yeah, working with architects, designers and all that kind of stuff to get the clients what they want.

Okay, so you work with architects quite a bit or do you have a design portion that you do yourself as well?

Yeah, we've got an in house designer that we work with. We kind of find that's a smoother process. Yeah, a year or two ago we were working with outsourced, I mean, architects, designers that run their own little, little gigs. Felt there was a pretty clunky kind of way to go. And a lot of the time by the Time we get involved in the process, it was already too late. We throw the price at a project and then all of a sudden we're the bad guy. So, yeah, we kind of went reverse engineered it as APB kind of suggests as well get in early and then just provide a smooth process and in that prelim stage. And yeah, clients, and both clients and ourselves are a lot happier that way.

Yeah, it sounds a lot smoother. I guess the client. The experience for the client would be just seamless compared to what it could be with multiple people involved.

Yeah, yeah. And that's kind of what we pride ourselves on. We do the client journey is our motto. Kind of try to smooth out as much as we can in those early stages so they can kind of enjoy the ride. I mean, it's. It's a pretty stressful scenario no matter what kind of home you are building. So, yeah, if we can kind of alleviate some of those, we definitely try.

Okay, so before we dive into all the stuff about your business, which I'm really excited to get to take a step back for a sec. You said you became you started out as a carpenter. How did that all come about? What made you wanted to get into this game?

Yeah, to be honest, like from school. I didn't have a building background at all. Parents pretty let me go pretty loose when I was a, when I was a kid. Wasn't too academic, didn't really try too hard. Probably chasing soccer balls and sports and girls too much. And then, yeah, as kind of the years progress, I ended up on a building site and I actually came home one night to the missus, we're married now, and kind of said to her, I said, yeah, I think I want to build houses. And it's a funny story I haven't really told too many people, but she's like, oh, you want to be a carpenter? I was like, no, I just want to build houses. And I didn't even know what a carpenter was. I thought a carpenter was a guy that laid the carpet. And I was like, so that was a pretty embarrassing start to it all. But yeah, as it evolved, I mean, you start at the bottom of the chain. Yeah. To be honest, digging holes and doing whatever it takes to get your nose in the door. And yeah, as it kind of progressed through the years, I was pretty lucky to spend some time with some good guys. That taught me a lot of things. And yeah, we kind of progressed from there. So, yeah, there's a lot of things that, I don't know, you get taught probably not bad Habits, but not business. But you learn how to build houses. Not, not a business. And that's probably the missing link where I ended up where I'm today.

Well, you don't know any better at that stage, I guess.

Yeah, you don't know what you don't know. And yeah, I mean I'm always open to new ideas and better ways of doing things. Pretty fixed on how I want to do it, but if there is a better way, I'm all for it. So. Yeah.

So those builders you worked for when you were a carpenter and digging holes and all that kind of stuff, did you. Are you saying you learned a fair bit of them from a building perspective? More so than a running perspective?

Yeah, yeah, like, and I was pretty lucky. Like you do find a lot of carpenters are very good at putting up frames and doing their trade. I was probably exposed to a bit more of the running of a job site and the management of trades and working in with other trades. So that helped a lot in the transition from carpenter to builder. So that was pretty good. But again, yeah, yeah. As everyone kind of experiences, you know, as your career develops, you kind of find the missing, missing gaps and try to fill them up as quick as you can.

So when you finally pulled the ripcord and started your own building company, what was the, the biggest wake up call you had?

There wasn't. Yeah, I mean I've always been a worker, always first there, last to leave kind of scenario. So the work really didn't worry me. I mean in those early stages you, you've gone by five and I mean still doing quotes at nine, ten o' clock at night. So, you know, in those early years the work really didn't worry me. I think the, as it all progressed though, I think probably one of the biggest challenges was working on the business, not in it. And that's still a struggle even today. I love getting into it on site and all the rest of it, but at the end of the day you've got to run the whole business as a whole as well. So yeah, it's probably.

What does that like, what does the difference between on and in the business mean to you?

Probably jumping on the tools. You kind of do that for so long and so used to doing things a certain way in your own mindset, you feel like you would. You're the only one that knows how to do it that well as well. So you've got to kind of try to get out of that mindset and get into. Okay, these are the roles that you're going to kind of set up for different people and, and let them go. So 90% of the time they will do it as good as you, if not better. But it's just a mindset thing. But yeah, trying to, trying to get out of that, that's probably a big thing that everyone goes through.

What process did you go through to try and give up that control?

It wasn't really a process. It's been a process with APB and Andy being the coach and all. Probably kind of keeping on track with the company goals and career path that we want to go down. We can't reach those goals unless we stick to a certain path, if you know what I mean. So once a month, once a week. It's once a week now. We kind of catch up and kind of bring it all back to a young man. Are we on track? Are we off track? Generally for off track it's because I've been on site chucking up frames or you know, getting involved in a lot of stuff that the boys can take care of. But you know, I mean, yeah, you kind of just jump in and. Yeah. Mind games with yourself.

Well, I guess I was. What I was trying to ask is what makes you want to get on the tools? Is it to speed things up? Is it because you want it done to a certain quality or.

I think it's. Yeah, it is to speed things up. I think it's easy as well. It's an easy way out. You know what to do, you know how to do it, you know how to do it well. Whereas the working on the business is probably a little bit harder and you don't feel. Sometimes you might spend a bit of time doing a bit of paperwork, but you feel more accomplished building something. So that kind of habit, I suppose kind of creeps in.

So what other challenges have you faced in your building company over the last few years?

Honestly, there's challenges every day. I don't think they will go away or they get better or worse how you react to them. I'm a pretty glass half full kind of guy. Like pretty. Stay pretty positive if something shit happens, you know what I mean? It's for a reason. And yeah, I mean, tomorrow's a better day. So not to get too bogged down with it, obviously with COVID you know, I mean the leads and materials and you know, I mean now we're into trade shortages and all the rest of it. In the next six months there's going to be something else. So I kind of try not to get too bogged down on the issues that we're facing because I mean we're always going to have some kind of issue. Just got to deal with it at the time and make the best of the situation.

Yeah, I love that. It's a good way to look at it. If you get too bogged down in that specific issue, probably start drowning.

Yeah, you've got to be open minded, you've got to be aware of it, but probably just don't. I mean the, the mental health kind of scenario of builders and it's a pretty lonely place out there. You feel. Yeah, the only guy doing that, doing the thing, doing what you do every day. But in saying that everyone's going through it and as I said, next six months there's going to be something else that we don't even know about yet. So yeah, you just got to ride the wave and see what tomorrow brings.

What things have you done to deal with that? I guess loneliness as a business owner or a builder where you feel like you're going through these challenges by yourself.

Yeah. I've got a few mates that are builders and run their own businesses as well. So I kind of try to stay in contact with them, try to be there for them as well. I mean it's not just myself. Just make sure they're. If they're going through a shit time, make sure we kind of keep in contact. And I find even with the APB get togethers and yeah, I haven't really been involved with the chapters but yeah, I mean having a, having a business coach as far as ABB and Andy, it just kind of makes you okay, you're on track, you are going in the right direction. You're not doing, you're not grinding away for no reason. You are actually ticking off your annual, quarterly, monthly goals. So there is always progression. I think before that you can get caught up in the grind a lot and that's where it can kind of spin out of control too. I see a lot of people, I mean day in, day out, getting on the tools, grinding, grinding, grinding and it's a. You kind of don't really achieve as much as you think you are at the time. So yeah, I think the goals and yeah, the APB structure, I think that's helped a lot with my own mental space.

You mentioned goals a couple of times. That's obviously like a guiding light for you in a way. Would you, would you say that's true or.

Yeah, yeah, I'm pretty goal. Goal and systems orientated. Like it's. I mean we've got the next five years planned out. You know, we've done. Done a few retreats every now, I mean, over the years, and we just adjust those as we move along and that probably helps with the mental wellbeing of running a business as well. There is, there is a goal at the end. I mean, there is a lot at the end of the tunnel. So. Yeah, yeah, that's. That's probably another thing that kind of gets us through each day.

Can you talk me through the goal setting process, how you went about setting those five years goals and how it helps you day to day?

Yeah, like I'm pretty ambitious. Like I've got pretty big dreams and goals and how I want to live when I. When I retire. Voice. I mean, I've always thought ahead, probably not to, to the extent of what I. What I have set up now, but it's really just standardized. Okay, this is how we're gonna. This is how we want to live. This is what we want in life. Breaking that down, whether it's living comfortably, really wealthy, living on the beach, living in the country, whatever that scenario is, we've kind of broken that down into. Okay. To get to that point, we've got to turn over this amount of money, net profits, all that kind of gear, and kind of work it back to even a job value. And by doing that, you kind of. It all links back to the avatar that you're chasing and the jobs that you're chasing and the staff and yeah, it's a big revolving door that you've just got to explore a bit with it. Personally, I think that's the big thing. It's not just business. You've got to personally want something big to chase, if you know what I mean. And if you consistently just ticking things off, off the list to get to that point. Yeah, I mean, yeah. You feel good about it?

Yeah, I think, I mean, everyone's in business from a personal reason, I think. I mean, it's one of the same, right?

Yeah. Yeah. And I think you're built for it. Like I say to a lot of people, I. I couldn't work for someone. I mean, I did my apprenticeship with a guy and I'm pretty thankful he kept me on because he. It was very my way, my way or the highway even when I was younger and didn't know anything. So I think you kind of built a certain way and you know, I mean, I don't know if it's ADHD or whatever it is that we've all got, but I'm sure There's something that they can probably tick me off. Um, but yeah, you know, I mean running a business just keeps me busy, you know, I mean it's either that or I'll be doing something else as well as another job. So. Yeah, yeah, I think personality, you, you either built for it or you're not.

From a tactical perspective, where are your goals sitting? Are they in a spreadsheet? They in your office? How are you kind of tracking those?

Yeah, we've got spreadsheets set up for Google Docs and all the rest of it. Every. So we, yeah, honestly we, we commit to the retreat every year, go away. Kind of bit of a reset. This is where we were last year. This is where we are this year. Generally we're on track. It's definitely working. For what? For the past that we've been working on it, but we've definitely ticked those, those bucket list items off and. Yeah, and then that kind of gets broken down into a 12 month, we do an annual planning exercise and then every quarter we go, okay, well based on this we're just going to break it down. Have we ticked off these, these items from last quarter? If not, they'll have to get shoved over into quarter four or whatever quarter you're in and yeah, and just kind of keep progressing to that major goal.

For anyone that doesn't know what you're talking about with the retreat, you're talking about APB's annual retreat, right?

Yeah.

And that was in Hawaii this year, I believe.

Yeah.

And what's that? That's a three day intensive workshop to set your goals essentially.

Yeah, yeah, really just get you out of the business and that's where it all comes from. Like a Hamilton island was another one and, and over the years you kind of just keep building on it and same thing goes with the workbook stuff with, with apb. I can't remember, you know, what levels there are or whatever it is, but you kind of buy in into the, the first little level and you do a, do a bit in those modules and the spreadsheets and all the rest of it, jump into the coaching and it gets a little bit more advanced and deeper, as you say. And you know, I mean I'm with the elite coaching at the moment and it's deeper again, if you know what I mean. So I kind of find as the years have progressed, Hamilton Island, Hawaii are very similar, but you're just getting deeper into the goal setting. Is this what we really wanted? And just keeps defining and defining and defining and the clearer it is the more likely you're going to achieve it.

Yeah, I like that. What is it about? I mean a lot of people set goals. I've done it before. I'm sure there's lots of builders out there that have done it. They'll set a goal and they're super excited about it at the time they set the goal. But then with, with maybe a lack of progress or something, they just end up not reaching that goal or giving up on it or something like that. What makes you stick to your goals and keep pursuing them?

I think the constant reviewing. I mean a lot of guys, New Year's Eve, you go and write your bucket list items down for the year you want to achieve this and this and this. We review our financials and sales and everything. I was going to say quarterly, but it's probably monthly. Monthly. We really go through everything and what, how we're tracking for the quarter. And then as I said, like from. So we've got in the next five years, I mean 12, three years and five year plan set up. We can't just make sure we break that down to suit the 12 month. And then, I mean three, two. We actually start our 2024 planning in probably November. And then we've got to give ourselves a month to just fine tune things so we're not overwhelmed at Christmas and panicking in January that we haven't done it and then just break that down into quarters and then just revisit every quarter. Are we going to actually achieve that big bucket list item that we wanted to achieve? And yeah, you're more inclined to reach smaller goals than a big goal too. So if you can kind of just chip away at. Might even take you two years. I mean, if it takes two years and you've achieved that goal, well, yeah, so be it. And that even goes with the, I mean the bhag, the big hairy audacious goals. I mean if you're not scared of it, I mean it's probably not big enough. And in saying that, I've said to a lot of people, my goals are pretty big, but if I get to retirement and I achieve half of it, I'm probably still going to be pretty happy. So yeah, that's a bit of a mindset thing as well.

I mean, what kind of things are you setting goals for? And you don't get specifics into your goals because it's quite a personal thing, I imagine. But like, are you trying to increase profitability, margins, growth rate, or are you trying to look at things external to that like how many holidays you take and things like that. Like what are you setting goals for?

There's, to be honest, I'll. Yeah. I mean there's a retirement age but in saying that I'll never retire, you know, I mean I've kind of committed. I love the game, you know, I mean, and that's the joy of it all. But having a business that runs itself, that's my big, big thing. Not sure what I'm going to do once it's running myself because I'll be probably that pain in the ass. Yeah, that's making everyone's life being painful. But yeah, that's probably my big thing. Just to kind of get the systems and everything set up for this to run itself. But yeah, and then there's lifestyle choices, you know, I mean whether it's, yeah. Where you live, how you live, how much you want to spend each year. I mean obviously my wife's probably got bigger shopping habits than I do. So I've got to.

Goals are a bit higher than yours.

Yeah, I've got to keep that level up a bit too. But yeah, mine's more so just making something worth, you know, in this, the whole goal of setting up the business to run itself, I think that's, that's the, my biggest goal and yeah, to get to, at that retirement age. And yeah, when I get to that five years and it is, well, I'll just have to reevaluate it. Reevaluate it and set another five year plan.

And then you're looking at that kind of guiding line and breaking it down into chunks that are smaller goals like which build up into that. Is that right?

Yeah, yeah, yeah, yeah. So just, just bite size, you know, and it's, it's one of those things you can cut, you know, I mean I want to, want to buy a Ferrari next, next Christmas or whatever that big goal is. You don't want to get to next November and go where am I going to get this 500k from? You know, I mean, whereas if you can kind of break that down into quarters, all of a sudden we're only talking 100k a quarter. I mean if you break it down into a two year plan or whatever it is, whatever car you want or house or whatever it is, it's, it's just easier to swallow if you know, I mean, and more, more, yeah, more likely to be achieved.

Is that Ferrari one of your goals? Did you let that slip?

Nah, nah. Always say, you know, I mean, probably some kind of supercar one day but I mean, I've got an old 79 series cruiser that I'm happy chugging away in. So yeah, it's one of those things. I'll probably have it, but I'll never drive it.

Yeah. Did you get your wife involved in your goals?

Yeah, yeah, yeah. I've done a lot of planning over the years and done it solo a lot. But yeah, I find going away you achieve more as a team. I mean that works as, you know, I mean at home and at work, you know, I mean you, you can jump on the tools and build a house by yourself, but you're going to get quicker doing it with the team. So if you can kind of incorporate your personal goals and that's what I said about the shopping habits, you know, I mean that is part of our retirement plan because, you know, I mean I'm not looking to, to set this business up and then get divorced and go different ways. You, you kind of want to, you both want to be happy, you know what I mean? So there's a lot of sacrifices that wives take. We don't work together in the, in the business. She's, she does her own thing, does a lot of this, you know what I mean, looking after the kids kind of scenario. But yeah, there's, there's takes two to tango and to make something work. So she, she lets me kind of run my thing and she, yeah, takes a lot of control of the home life.

Yeah, but it's, I mean you've got shared life goals, right? As you said, you're working towards something together, which is nice 100%.

Yeah, yeah.

I'm interested to hear more about the systems because I'm sure there's a lot of builders out there that love the idea of that, you know, that long term goal of having the business run itself. So what, what are some of the systems that you're working on in your business or you've already worked on, which are working towards that goal?

Yeah, we've kind of, I mean you touched your toe in a lot of waters, different software programs, packages, all that kind of stuff. I don't think there's a one size fits all. We had, I mean obviously we had a job management program, CO construct with CO construct for the last four or five years, maybe six years. Put a lot of effort into that, into the schedules and to dos and all the rest of it. Probably wasn't a as Advanced and honestly BuilderTrend bought out co constructs. So it's pretty common knowledge. Probably got cold feet beginning of the year. So we kind of jumped across to build a trend. We've committed to putting a lot of effort into build a trend. Even had a project management company kind of set that up for us because I mean, to be honest, we did try another programs in the last two or three years and you find it's too hard. I mean, you've already got enough to do and then you're trying to implement a new program that you're not totally 100% sure on. So then you jump back to what you know. So yeah, honestly, we've got, you know, buildertrend as a, as our job management program that's going to be our main hub. There's a lot of schedules and checklists and stuff that we're going to incorporate into all the schedules. Not, not just construction either, like in the pre construction phases of each project. I mean, obviously zero kind of sits in the background. But yeah, we're going to have buildertrend running a lot of the business by the time it's set up properly. Once that's kind of running and we've found our feet a little bit with that, we've kind of committed to Systemology as a, as another platform to help people that come into the business find their way of doing things. And then, yeah, that, Yeah, I mean, we're probably gonna have like a Google Docs or a OneDrive. We've got OneDrive at the moment, just as a library to have everything but realistically try to, try to streamline it so no one's really reliant on anyone, if you know what I mean. You just, oh, how do I do this? And it's just a link after a link after a link. So yeah, it's kind of the path we've taken.

We actually gave out the Systemology book at the Professional Builders Summit on the Goldie. The book there. Dave Jennings. Dave Jennings, is that his name?

Yeah, yeah, yeah.

No, Very, very helpful information. It's great.

Yeah. And honestly, I've only one. Read one, one book in my life and I get given a lot of books, but audiobooks, there's a lot of other ways to, to get, to get through it as well. Kind of beat myself up a bit that I didn't put as much effort into school life as I do now. But even, I mean, builders, we're always in the car. Turn the radio off and yeah. Try to, yeah. Build some kind of habit to listen to podcasts or audiobooks or something while you're driving around.

Audiobooks are great. I, I do audiobooks as well. When I'm driving. It's a bit hard to take notes while you're driving though.

Yeah, yeah, that's it. That's it.

What's your favorite book that you've listened to?

I've got multiple. I don't really have a favorite. Yeah, don't really get too locked down.

Has anything had a huge impact on your business?

Not really. Not really. Like I'm a. As I said at the early stage, I'm pretty, pretty open minded to change like life change. But you got to be careful not to flood yourself with ideas as well. I mean you can read three or four books in a week and you're like fuck, this isn't the right path. We thought we were going on. Maybe we should be doing this. And you get a bit confused and get confused and you don't do anything.

Yeah.

So I'm pretty cautious about just kind of keeping. Yeah. Emotionally in charge and, and just kind of take advice. Think about it. If, if you can implement something you do. But yeah, yeah, probably, probably. The power of the Subconscious mind was, was one of the big ones that I, that was the only book I ever read. I told to Physical one. Yeah. Yeah. I think I must have got grounded or banned or something from something and. But yeah, the mindset, you know, I mean if you think, if you think something hard enough, I mean, it's going to happen.

Yeah, I like that and I like that you've taken a different perspective on reading. There's a lot of people out there that will tell you, oh, you need to read, you need to read a ton of books to learn, which is true to a certain extent. You need to be always actively learning. But if you're not putting that into action and keeping a clear focus around your goals like you mentioned, then it's kind of wasted energy, isn't it?

Yeah. 100. You gotta have the action behind it. Like I speak to a lot of people. Even the seat, the book, the Secret. I don't think I've ever read the Secret but I've heard about it and so it's a mindset. It's all mindset. Yeah, I mean, yeah, it's oh, if you think you're going to be rich, you'll be rich. Well, you're not going to be rich if you don't put any effort, you know what I mean, to get there. So there's good, good and bad, you know, I mean there's a method to each book and everyone needs guidance in their life at some point. But I mean the action's a big part. If you can't put the knowledge into action, you're not going to get anywhere.

Yeah, exactly. So you mentioned APB a fair few times and working with Andy Scarter, who's our head coach. What is the one thing that you've taken away from apb? It's had the biggest impact on you.

And your business, probably. To be honest, probably all of it from a business point of view. I mean, I've been down the franchise route and a few other different avenues, and they're all good and bad. I mean, I could, I could, you mean, call out a lot of negatives, but I could, you know, from a negative there's always a positive of some sort that you got to pull out of it. But with the mentoring and coaching and stuff that we've. They offer and then I. That I do, then I think it's just bringing it back to running the business. I think that's the biggest thing that's kind of changed within my life. Yeah. I mean, if I didn't jump in, and I was always going to jump in post franchise, that was the plan and that's how I wanted to. To get to my goals. Yeah. Bring it back every week to say, okay, look, where are we at? Are we good? We're not. This is what we need to do to implement this or that or whatever issue there is in the business. Like, there's always issues. No matter. I mean, the next 10 years, I'm still going to be, you know, I mean, I'll probably be chatting to you about another problem, you know, I mean, they're never going to end, but just bringing it back to solving it and so you don't have to live through it again. That's probably the biggest thing.

And so be sticking around for. Sticking around for 10 years. That's good.

Yeah. Well, I've got my. On Andy's retirement, I've got to reach these goals before he hangs up the hat.

Okay. That's a good measure.

Yeah.

It sounds like it just kind of keeps you in line with what you're trying to achieve and always resets your thinking when it's easy to get lost in the business. Right. Week to week, 100%.

Yeah. As I said before, like building houses, I mean, for builders, it's easy. That's the easy part. It's all the other stuff that's a pain in the ass or hard or hard to implement because you don't, you know how to do stuff and you get through it and you fumble your way through whatever Other side there is to the house as. As apart from putting the nails in, but implementing a building and creating something that's going to run itself. That's. Yeah. I mean, you need help.

Sorry, say again?

And accountability.

Yeah, yeah.

You can chuck your goals down on a piece of paper, but if you're not checking in or. Yeah, I mean. And that's probably half of it as well. As much as we don't like being someone looking over your shoulder, you can kind of skip past a lot of things and go, should we all do it next week? Do it next week. Next thing it's 2024, 2025, and you haven't done a thing about that goal that you wanted to achieve two years ago. So.

Yeah, that's a great point. And bringing your wife into the goal setting scenario probably creates a bit of accountability as well there.

Yeah, yeah, that's it. That's it. So, yeah, within inflation, those expenses and shopping lists are going up and up. So, yeah, got to keep an eye on that.

What advice would you give other builders out there that are going through the journey at the moment and got setting similar goals to what you talked about?

Probably just keep an open mind, really. I mean, apb, I mean, it's there and it's great. I can't say a bad thing about it. It suits me, but the time was right when I'm a bit of a thinker, like when I come across something, I'll never sign up on the spot. I'll go through the sales bill or whatever it is, or whatever it is, have a think about it and then. And go back to it with the goal setting and all that kind of scenario. It's a personal thing. It's you. It's not App or whoever you're dealing with. It's your goals and how you're going to achieve it. If you can achieve it by the way you're doing it. That's all well and good, but, yeah, for myself, I just love the accountability.

Yeah. How long did it take you from finding out about APB to joining? Do you know?

I was pretty quick. Pretty quick.

You said you were a thinker.

Yeah. When I say that I was part of the franchise and I found you guys when I was with them, I couldn't really implement anything because I was governed by certain rules. And Andy often says that he was the easiest sale he's ever done because I just let him go through his sales. Yeah, the. The speech and then like, yep, that's fine, let's sign up. We're Done. Yeah. And the time's got to be right, you know, I mean, and a lot of time you talk to a lot of other builders that are around, whether, I mean, you're in the group or not, you kind of get to a point where it has to work. I mean you're at the bottom, it's not good, things aren't good. You're hitting not rock bottom, but you're pretty close to it and you've had enough and you need to implement stuff, otherwise you're out. And to be honest, I've been there a few times. You get to a point where like, if this doesn't fucking work in the next 12 months, I'm going to go work at Bunnings because I'm done. I can't, you know, I mean, this is just not stacking up, both financially, personal life, family life, you know, and there's a lot of aspects to it and you just got to find that balance.

So what's next, Wendy? Next, we've spoken a lot about goals. What's. What, When's the next review happening?

Next week. Next week, Quarter four. So yeah, generally it's. Yeah, every quarter we kind of sit down, go through it. They're not too strict. Yeah, I mean you kind of amend it, change it, whatever, whatever. Things change throughout the year. Some, some of the goals on 12 month plan isn't going to happen due to whatever circumstances. But I mean over overarching still got that fish dangling up in the distance. So you've got to get there somehow. But yeah, you just got to ride the wave. Ride the wave and push as hard as you can.

Awesome. Well Jay, thanks so much for coming on Professional Builder Secrets today. I've had a great time. Talking to you all about goal setting has been the main topic of discussion, but I think it's a really powerful thing for builders to start thinking about getting that big, hairy, audacious goal in the future and kind of chipping away at it every day is really motivating actually. So, yeah, really appreciate you coming on and sharing all your insights.

Thanks for having me. Appreciate it.

No worries. Also, a big thank you to our listeners out there, wherever you are in the world. If you like the show today, please subscribe to Professional Builder Secrets on your platform of choice. And if you're feeling generous, leave us a review. But until next time, have a great day.