You Didn't Write That Subject Line. The AI Did.

Subtitles are obviously always a thing as well. The machines are rewriting both. What is there for us to optimize? Or how should we optimize? Is it like you gotta just write them very simple so they can't mess up what the heck you're trying to say in it? Can't be too complicated, too witty or whatever, because it could confuse them.

Yes. No, I do think that that's where we're at. So before I got into marketing, I was a journalist and, you know, I remember when SEO really came on the scene, it had the effect of taking all of our very clever and engaging titles for stories, and all of a sudden we were rewriting those really creative titles into very boring, straightforward titles because we were now optimizing for search engines. And I think that's kind of where we're at now with email, is the creative subject lines, like the really clever ones. I think this is Hasten Demise. Clarity, clarity, clarity. That's the name of the game.