Chris MiquelCo-Founder of Audience Bridge, Email Deliverability, Growth, and Engagement

Your Newsletter List Size Is Lying To You! Make sure you identify this hidden metric.

5 Mar 2026 · 1 min

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0:45

Email is social media, and your list size doesn't tell you what matters. A huge audience means nothing if your close rate is low. The real lever is adjusting your offers to match what people actually want to buy.

Chapters

Email was the original social media, and then email is having a renaissance. No matter how good your damn content is, people just get busy. So massive CPMs and big things, it's just, you know, it's not going to happen. You can actually adjust the offer you're making to close that deal at a higher percentage. That's a key area of revenue. If Google did change their algorithm tomorrow, how would that affect you guys over at QZ? And where would you have to shimmy and shake and try to find your way through? I actually think we have like a once in a generation, call it opportunity or challenge. AI is changing everything, literally how you do anything. Media companies can adapt to that or they can become the Washington Post. Those are really your options right now. And so we have to make sure that we're providing the product that our audience is ready for.