Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

How Our Perceptions Change...at Costco

Name: How Our Perceptions Change...at Costco
Uploaded: 2025-06-24T14:00:50+00:00
Duration: 27 s
Channel: Ben Wise
Description: A speaker describes how hunger warps perception at Costco: a quick egg run becomes parking hunts, cart-filling, hot dogs, and chasing free cheese samples…

24 Jun 2025 · 0 min

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0:27

A speaker describes how hunger warps perception at Costco: a quick egg run becomes parking hunts, cart-filling, hot dogs, and chasing free cheese samples despite being lactose intolerant. Your internal state changes what you think you need.

And sometimes we, our own perception change without external stimuli. Have you ever been grocery shopping hungry? That's very dangerous behavior. Oh man, one minute I'm just supposed to go down to the corner store to buy some eggs, next thing you know I get hungry. I'm like driving around looking for parking at Costco, and I'm standing in line, I have a cart full of stuff, a hot dog in hand, and I'm lining up for a free cheese that I can't pronounce, and I'm lactose intolerant. Perception can change.