Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

How to nail your new years resolutions

Name: How to nail your new years resolutions
Uploaded: 2025-01-08T15:30:17+00:00
Duration: 33 s
Channel: Ben Wise
Description: Making your resolutions public creates social pressure that actually works. Tell people your goals instead of keeping them private, and you're more…

8 Jan 2025 · 1 min

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Making your resolutions public creates social pressure that actually works. Tell people your goals instead of keeping them private, and you're more likely to stick with them because you won't want to look inconsistent.

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Ever wonder how to make people follow through? The trick is have them say their plans out loud. Think about it. If you just made a New Year's resolution to start going to the gym, it's pretty easy to start skipping workouts in the first few weeks. But if you tell people about the resolution, now you're committed and you don't want to look like you're backing out. This is called the commitment principle. Get people to make a public commitment and they are way more likely to follow through. Now go crush those resolutions!