Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

Instantly build more trust and become more persuasive with this wildly simple technique.

Name: Instantly build more trust and become more persuasive with this wildly simple technique.
Uploaded: 2024-10-28T13:00:55+00:00
Duration: 40 s
Channel: Ben Wise
Description: A study of restaurant waiters found that repeating a customer's exact words when taking an order increased tips significantly. Mirroring someone's…

28 Oct 2024 · 1 min

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A study of restaurant waiters found that repeating a customer's exact words when taking an order increased tips significantly. Mirroring someone's phrasing creates rapport and trust, a technique that works beyond restaurants in any conversation where you want to persuade or connect.

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Think your restaurant tips are totally rational and based on the quality of the service? Think again. In a great study on mimicry, they found this simple trick drastically increases a waiter's tips. Instead of just writing down the orders, the waiters were told to repeat them back to the customer. "I'll have burger and fries." "Burger and fries, you got it." "Can I have the ravioli?" "Sure, ravioli coming up." Repeating the exact same words of their customers instantly creates this bond. It says we speak the same language, and in turn, it gets them more tips. Next time you're talking to a customer, a partner, heck, to your spouse, give it a try. Repeat their own words back to them and see how they react.