Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

Introduction to the Authority Principle

Name: Introduction to the Authority Principle
Uploaded: 2024-07-08T21:15:00+00:00
Duration: 27 s
Channel: Ben Wise
Description: Ben Wise explains why people trust experts more. Doctors hang diplomas in their offices, and toothpaste ads say most dentists recommend them. Both work…

8 Jul 2024 · 0 min

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0:27

Ben Wise explains why people trust experts more. Doctors hang diplomas in their offices, and toothpaste ads say most dentists recommend them. Both work because authority makes us comply.

You ever wonder why when you go to a doctor's office, they've got their diplomas and degrees all over the walls? Or why every toothpaste commercial in the history of time has their product recommended by 4 out of 5 dentists say how great it is? That is the authority principle at work. If you want to learn more about it, our new newsletter edition all about the authority principle drops tomorrow. Link is in the comments below. Subscribe, check it out.