Research shows 90% of decisions are driven by emotion, not logic. Most people try to persuade with facts while audiences respond to emotional cues. A parent buying a PS5 illustrates the gap between the logical argument you make and the emotional one that actually works.
Okay, it's no secret that our brains have a rational side and an emotional side, right? If I were to ask you to guess, in the average decision, how much of that is going to the rational side or the emotional side, what do you think? 50/50? So that's what most people say, and the reality is the research shows it's closer to 90%. 90%? Think about that for a second. Now, think last time you were trying to convince somebody of something. Did you spend 90% of your time on the emotional side appealing to them? I'm guessing probably not. Depends on what the topic is. Hey mom, we need this PS5.
The Franklin Effect: Turn Your Biggest Critic Into Your Strongest Supporter (Psychology Explained)
