Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

The Authority Principle: Amplify your authority with partners

Name: The Authority Principle: Amplify your authority with partners
Uploaded: 2024-07-11T12:30:35+00:00
Duration: 32 s
Channel: Ben Wise
Description: Partner with established experts to borrow their credibility. A fitness company that teams up with a known personal trainer gains trust through…

11 Jul 2024 · 1 min

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Partner with established experts to borrow their credibility. A fitness company that teams up with a known personal trainer gains trust through association, a strategy called the halo effect that transfers authority from one brand to another.

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What's up, y'all? We are back for our week all about The Authority Principle. And today it's how do you build your own authority by partnering with others? Let me give you an example. Imagine the fitness company that brings in a really well-known personal trainer to help build a workout. You see that all the time. Can you partner for your brand, for your product, for your company? Can you partner with some of those existing experts or authorities or thought leaders and get some of that halo benefit? To help build your own authority and make yourself that much more successful and persuasive.