Building authority means more than degrees. Industry awards, accreditations, and certifications instantly elevate how people perceive your expertise and make your pitch more compelling.
We're back with our week all about the Authority Principle. And today we're talking about how do you establish your own authority? Sometimes there's ways that are going to be obvious, like having a degree or a diploma in that area. But what can you do for your brand, for your product, for your company to build your own authority and give yourself more persuasive power? So think about, are there industry awards? Are there accreditations? Are there certifications you can get? All of those types of things are going to instantly give you more authority, and make whatever it is you're trying to pitch that much more persuasive.
The Franklin Effect: Turn Your Biggest Critic Into Your Strongest Supporter (Psychology Explained)
