Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

The power of priming 💪

Name: The power of priming 💪
Uploaded: 2024-11-18T14:29:31+00:00
Duration: 32 s
Channel: Ben Wise
Description: In this brief presentation, the speaker explains the psychological concept of priming by highlighting an experiment where children were either asked to…

18 Nov 2024 · 1 min

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In this brief presentation, the speaker explains the psychological concept of priming by highlighting an experiment where children were either asked to clean up or labeled as "helpers" before being asked to clean up. The group identified as helpers showed a significantly higher likelihood of helping, demonstrating that self‑perception and identity labels can influence behavior. The speaker then advises applying this insight in professional settings—by using identity‑based labels that matter to colleagues or customers, you can prime them toward desired actions.

Chapters

A great way to use priming is to think about someone's self-perception. In a famous experiment, one group of kids was asked to help clean up, and the other group were asked to be helpers. You can probably guess what happens next. The second group, where the request was about their self-perception, their identity as a helper, were much more likely to help clean up. So when you're addressing your colleagues or your customers, Think about the labels that matter to them. How can you use those to prime the actions that you're after?