Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

Want to know the best way to start a meeting?

Name: Want to know the best way to start a meeting?
Uploaded: 2024-12-02T14:00:07+00:00
Duration: 30 s
Channel: Ben Wise
Description: Labels shape behavior. In one study, people randomly called "politically active" voted 15% more than a control group. Open your next meeting by labeling…

2 Dec 2024 · 1 min

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Labels shape behavior. In one study, people randomly called "politically active" voted 15% more than a control group. Open your next meeting by labeling participants with the behavior you want to see.

Imagine being randomly labeled politically active and then actually becoming more politically engaged. In a wild experiment by Brian CJ, half of the group were randomly tagged as politically active. Then that group had a 15% higher voter turnout than the control group. The takeaway here: labels shape actions. So here's your challenge. Plan to kick off your next meeting with a powerful label that will nudge your audience toward the behavior that you want.