Ben and Darren launch Captivate, a tool that turns academic research on persuasion psychology into practical tactics for business. They want to help professionals close deals and win arguments, grounded in actual science about how people decide.
What are we doing here today?
We are gonna kick off our video short-form video strategy. It's all the rage. We'll cut this.
Okay, thank you.
We're not cutting this. Sorry, I'm Ben. Darren. We are the founders of Captivate. We are on a mission to bring the best on the psychology of persuasion out of the ivory tower of academia and put it in your hands so that it is useful and accessible to make you better in business.
So in other ways, we're gonna help you win arguments with your spouse?
Well, that, that's, I guess, a handy byproduct. Yeah, or children, or children. Use it on them all the time. Yeah.
The Franklin Effect: Turn Your Biggest Critic Into Your Strongest Supporter (Psychology Explained)
