Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

Why are people obsessed with this coffee shop? ☕️

Name: Why are people obsessed with this coffee shop? ☕️
Uploaded: 2024-11-25T13:45:02+00:00
Duration: 27 s
Channel: Ben Wise
Description: A coffee shop line teaches you about social proof: why people follow others' choices instead of deciding for themselves. Reviews, testimonials, and…

25 Nov 2024 · 0 min

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0:27

A coffee shop line teaches you about social proof: why people follow others' choices instead of deciding for themselves. Reviews, testimonials, and friends' endorsements are shortcuts that shape what we buy. Businesses use this to drive customers.

You see this lineup? Most of us would assume this place has amazing coffee, right? That is social proof in action. We use others' actions as a shortcut to decide what's good or what's bad. Online reviews, testimonials, even seeing your friends like something. It all influences our choices. The more people approve it, the more we want it. It's that simple. And where can you use this social proof in your business?