When you win an argument, the other person feels like a loser, which damages the deal and the relationship. Deliberately concede sometimes to preserve what matters long-term.
Take a second and imagine yourself in a negotiation. Feels like you're in a heated debate. You disagree on a point, but eventually they come around. You've won the arguments. Great news, right? Wrong. Now this might seem like strange advice, but you should aim to never win an argument. Hear me out. If you win the argument, that means that they lost. And if they feel like they lost, you can kiss that deal, you can kiss that relationship goodbye. Sometimes you need to lose the battle to win the war. Give it a try, drop us a note in the comments, and let us know how it goes.
The Franklin Effect: Turn Your Biggest Critic Into Your Strongest Supporter (Psychology Explained)
