Many entrepreneurs waste money on fake press placements that boost ego but don't bring clients or revenue. Real press means relationships with actual journalists and coverage on outlets with real audiences. The speaker built hers over a year, landing Yahoo pickups and TV spots like Dr. Oz, which led to a book deal and ongoing client work.
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Hey, welcome to Mid-Morning Meeting. Can we be real today? Because I'm tired of talking to all these amazing people that are being, I'm going to say, swindled, bamboozled. Real press is actually when you talk to a journalist, you answer questions or send them a write-up, and guess what? They put it into media, media that's actually real media. If it's a platform that you haven't heard of, or you go to their website and check out their Instagram, their Facebook, and they're not really connected, or there's no real engagement, guess what? That's not real. Or the person that says that they're a regular on this show, or they have a this, like Guys, you need to pay attention to actually what's the other side of getting the press. The other side is making the money, getting the credibility, that cash, those clients. That's what real press does for your business. The fake stuff just makes you feel good, just makes you look good for a moment. I'm not really sure, but what I do know, what I do know is actually how to help you getting the media that's going to make a difference in your business, that's also going to make you feel good. That maybe get you picked up and you become a regular on something. Like I have a client who now her articles get regularly picked up by Yahoo and lots of other platforms, but that's taken a year, more than a year of consistent systemized, systematized, systemizing consistent systems of getting media for yourself or having somebody like me help you. It's really important for your business because there are all these programs out there and I know that all these programs are selling right now, I think my differentiator is not only that I've been in the game for a long time, but I'm actually looking out for a holistic way that your business can make money. A way that it's not just about flash in the pan. It's about how you're going to use this and make this work for you for the next 5, 7, 8, 9, 10 years. Like, in 2016, I had a book idea, right? And I leveraged that to getting a book deal without— but what I leveraged to get the book deal was all the media that I got for the book. All the places that we showed up, all the Dr. Oz appearances, all the Chew coming to my house. I leveraged all of that and the relationships that I made around getting my book press done that I now use today to get everything that I want to have done for my business and my clients and the people that work in my programs. So yes, the Get Real PR is real because you need to be real to get press. You need a real system to get press. All that flashy stuff is great, but the 5-week guided collaboration that I'm launching next week That's starting next week. I can't, I honestly can't wait because I'm going to help these amazing entrepreneurs put a system into their business so they can get press consistently, grow their business, and you know, clients, credibility, and cash. Here's the link. Sign up to get more information about the program. DM me any questions, and I'll talk to you soon. Happy morning meeting.
