Mid-Morning Meeting

You. Okay, I won't sing.

Obviously not a great thing. Good morning. Welcome to Mid-Morning Meeting. Today we're talking about being you and being real. Like, let's, for example, being yourself, because I work with so many people that are working so hard to just be themselves. Because for me, that's the way that you get real PR is to be yourself. Like, get real to get PR. Is my new tagline for my biz, but because I've changed it to that, because that's exactly what I talk about every day. It's exactly what we're trying to be. So if you're out there trying to create something or be like somebody or do like something, just please stop. Yeah, stop and just be yourself. Because to build a sustainable business, to build a sustainable system of getting PR, you have to be yourself. There's too much coming at us and there's too much doing it differently and trying to be something that it just doesn't work. So for me, it's like, let's just be us. Let's be— think of it this way. You're gonna book PR and the story isn't going to be truly about who you are and what you do and what you believe in. What's that going to get you? That again is not sustainable. It might be a great message, it might be amazing clickbait, right? Forget everyone to click on it so we have the, the click rates, and then you have the more followers, and the more followers doesn't mean more engagement, doesn't mean more money, doesn't mean more anything. So if you start from something small, I always say to my clients, what is that deep, dark place in your gut that that one thing that if you don't let the world know, you're not gonna be fulfilled, you're not gonna be reaching your potential, that just eats at you forever and ever and ever. What's that thing? 'Cause that's the thing you need to be talking about. Don't worry about if it's cool or trending, you know, all the trending, obviously that song was not trending, all the cool and trending stuff. I'm just tired of it. And what I wanna do is teach people how to really get the visibility for the business that they want. But it's also getting the visibility that you want for that message so that people can understand who you are, what you're about, learn something from you, right? What do we want people to do? They want people— we wanna educate, inspire, empower, and teach. So that's why I created a new course called Get Real PR, because we have to be real, which is exactly what we're doing. We're gonna not only figure out what your media message is, your media bio, your media assets, your contacts, your pitch, everything you need, need to do to sustainably have a system that gets you the visibility that you want. And right, it's not just PR, it's for your whole business. It's positioning you to be successful. So there's a link, click it. Did you click it? Did you click the link? Go look at the page and click the link. Let's get some stuff going. I was gonna curse. Let's get some bleep going because it's already February 16th and you and I need to get this first quarter down so that we can benefit in the second, third, and fourth. Talk to you soon. Mid-Morning Meeting out.