Mid-Morning meeting

Just watch me glow on national TV, right? That's what all of us want. We want to get on TV. But why are you not making it on? I got 3 reasons why. Number 1, You are trying to sell your products, services, or yourself. You have no idea how many pitches I look at that's a commercial, and no station, podcast, magazine is going to produce your commercial for free. That's called ad sales, and a lot of times my clients get sent to ad sales before they come to me and they don't know why. So number 1, nobody's selling your stuff. Number 2, what you're saying isn't different or unique. You are different and unique, so what you're saying should be different or unique. I cannot tell you how many times I hear, well, I just want to tell people about how to be joyful and how to be— I love you, but it's not special. So what is the crux? What do I say all the time? What is that deep, dark, down-in-your-gut thing that you need the world to understand? You know. And the third is, you've guessed it, you are not connecting the pitch idea to what you're talking about in your brand. For example, I'm pitching cocktails, my brand better have cocktails all over it. If I'm talking about celery, they're going to move on because it's not something that I'm pitching. So when your storyline comes through everything, and that goes back to the 4 pillars of media and how you— wait, are you confused? Are you not knowing exactly what I'm talking about? I have a solution for that. Come to my class next week, the master workshop, where together we're not only going to get you ready for press, we're going to help you understand the steps you need to take to actually consistently make it happen. Here's a link, check it out, free class, and I'll talk to you soon.