Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

From Google to ChatGPT: The New SEO

16 Sept 2025

Watch on YouTube

A single-speaker YouTube talk introducing "OmniSEO": an approach to search optimization that targets multiple AI "answer engines" (ChatGPT, Perplexity, Gemini) rather than only traditional search. The speaker argues these engines have reborn SEO by enabling homeowners to research companies—e.g., photographing business cards and asking AI which company is most trustworthy—then navigate directly to the chosen company's website.

Omniseo. Never heard of it. What is that? All the, you know, ChatGPT perplexity, Gemini, all these answer engines, as they like to call them, came out. I think it's given a major rebirth to SEO because they pull a lot from that. And we call it Omni because we're doing SEO on all of them. Not just chatgpt SEO. It's we're focusing on all the answer engines. Homeowners are gotten smart on how to research. Homeowners can now take a picture of all those business cards. Now it can as perplexing. See, I want you to look at these companies and tell me which one is the most trustworthy. Ask anything and everything you want. It's going to give you an answer. It'll show the best ones. So now people are going directly from that, directly to that company and it's right to their website. It's almost next level, isn't it.