Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

LB Capital Strengthens the Trades One Connection at a Time | ServiceTitan Referral Winner 2026

14 Apr 2026 · 2 min

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In a celebratory award segment recorded on April 14, 2026, Kelly Becerris—Chief Operating Officer of LB Capital and President of Build It to Sell It—was announced as ServiceTitan’s Top Referrer of the Year. Kelly, a 13‑year veteran of the trades, explained how she discovered and leveraged ServiceTitan’s Referral Program, repeatedly contacting Naomi, the program manager, and using the referral tab in her ServiceTitan profile to connect contractors. The ceremony featured praise from colleagues who highlighted Kelly’s relentless energy, caring nature, and her broader mission to help contractors centralize and scale their businesses. ServiceTitan staff, including Naomi (who runs the referral program and offers cash and car incentives) and Lance, presented a cash prize to Kelly on behalf of the company. The segment underscored the value of referrals as a growth engine for home‑service companies, celebrated Kelly’s contributions to the contractor community, and invited viewers to participate in future referral contests.

Chapters

My name is Kelly Becerris, and I'm the COO of LB Capital and the president of Build It to Sell It. I love the trades. I've been in the trades for 13 years. The overall business strategy at LB Capital is that we grow and scale home service companies.
She is an incredible person. She has one speed. Everything is go, go, go, but she cares. I love her.
I think I found out from the Service Site Referral Program. Probably was bombarding Naomi's email saying, hey, introducing this person, and I think they maybe redirected me to the this nice referral tab that's in the service site and drop-down of your profile head, and then I just kind of ran with it from there.
Hey, Kelly! Hi, Naomi! What are you doing here? Well, I'm here to tell you that you are our top referrer of the year. Congratulations!
Thanks so much! I'm so excited!
So not only did you refer, but you went the distance, you showed up, and you believed. Thank you so much for everything you've done for us, and congrats! Thank you! You're welcome! Congratulations, LB Capital team! Bring in the check!
First, before we sell I want to thank Service Titan for such an incredible product. To win this award was easy. I'm not going to keep the money though. We're going to give it to Kelly. This money is for you. Thank you for everything you do for all the contractors you help every day and us.
Thank you, Lance. Woo!
I'm proud of Kelly because of how she embraced not the referral program, but helping people to get their business centralized and what she knows will help them to continue to grow and scale.
Naomi runs the customer referral program at ServiceTitan. She gives away cash and cars.
If you want to join in on the fun, email me at referrals@servicetitan.com, and next year's big winner could be you. Woo!