Protect Margins by Training Your Sales Team

I think the folks that are going to feel the most pressure in this situation are going to be your salespeople. They're going to start to see prices increase. They're going into homes of customers and presenting estimates that now have higher prices than they did even a week earlier. You've got customers who are very nervous. You know, consumer confidence right now is at a real low. There's a lot of nervousness in the marketplace. There's going to be a lot of pressure on those salespeople to discount. And I believe that it is really important at this point that you're starting to have those conversations with your sales teams and letting them know what an important role they play in protecting the profit margins for the business itself.