Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Roofing Industry: Untapped Goldmine You Didn't Know Existed

22 Aug 2025

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Speaker describes why they entered the roofing industry, framing it as an underprofessionalized, high-opportunity sector similar to the HVAC market in the 1990s. They highlight the absence of mission statements, core values, and standardized rules in roofing, contrast it with their past experience in heating/air conditioning and plumbing, and argue that roofing is an early-stage market where large consolidations and financial engineering could create outsized gains.

And now we're doing financial engineering, arbitraging, the industry of roofing. What's interesting about roofing, why I chose roofing, is it reminds me of the H Vac space in the 90s, really. First got involved with my father in the 90s. It's unprofessionalized. There's no mission statements, there's no core values, and there's really no rules. Yeah. So I was like, oh, this is. This is a space to where I've already now played in a professionalized industry. This space is an infant. Heating, air conditioning, plumbing. You know, it's a teenager. There's some big, huge private equity companies rolling these things up. But I said, this roofing space, wow. We could do big things, and we can get in front in line. Yeah. So that's how I got under the roofing business.