Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Stop Customers Buying Filters at Big Box Stores #shorts

15 Sept 2026 · 0 min

Watch on YouTube

0:28

In this brief YouTube short, two speakers discuss a sales tactic aimed at preventing HVAC customers from purchasing air filters at big‑box retailers like Home Depot or Lowe’s. They propose offering a low‑cost $9.95 tune‑up service to keep customers within the service provider’s ecosystem, noting that the typical big‑box filter aisle is staffed by salespeople who push additional sales. The conversation hints at skepticism toward low‑price competitors and curiosity about conversion rates for the $9.95 offer.

Sent right to you. So it keeps 'em from going to Home Depot or Lowe's and, and going down the filter aisle because we all know who's standing at the end of the filter aisle is the, the Home Depot AC salesman trying to sell them.
So yeah, with a, with a $9.95 tuneup, right?
I saw, hey, somebody posted that and I was like, $9. Yeah.
It's like, I gotta get this $9 course guy out here. Right. I wanna see what his conversion rate is. Right. Everybody, yeah, everybody gets one no matter what.