Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Struggling to Sell Memberships? #shorts

21 Jul 2026 · 1 min

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In this short dialogue, Bill Brown and a speaker discuss how SmartAC processes inbound leads for membership-based businesses. When a prospect provides a landing page link, SmartAC enables direct demo booking; if only contact information is given, an account executive follows up with a discovery call. The discovery focuses on the prospect’s business state, primary concerns, and specific membership challenges—ranging from low conversion rates to high churn. The conversation underscores the need for tailored outreach based on varied pain points.

I'll talk to someone really in 30 minutes that'll say, I can't sell memberships.
And Andy, when they put their information into that, what does SmartAC do? What are you guys going to give them or show them?
If it's a link to our landing page, there'll be an area where they can book directly through that. They can book a demo and one of our people will get on with them. If it's just their information, they say, I'm interested in learning more, then it'd be one of our account executives that will reach out and talk to them and You know, just do a little discovery and say, what interested you? Or, you know, where, what's the state of your business? What are your primary concerns and pain points? Because everyone's different, right? I'll talk to someone really in 30 minutes that'll say, I can't sell memberships. My conversion's terrible, but they love me. And then the very next call will be, I'm amazing at selling them, but I'm losing 50% every 12 to 18 months. Right? Everybody's got a different thing. And so it's a part of that discovery to say, what can we help you with?
And it's, yeah, each business is at a different place.