Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

The Fastest Way to Boost Revenue with ServiceTitan Marketing Pro #ServiceTiTan

25 Jun 2026 · 0 min

Watch on YouTube

0:05

In this brief dialogue, Speaker A asks for guidance on the initial campaign to launch using ServiceTitan Marketing Pro's Autopilot feature. Speaker B recommends focusing on "unsold estimates," highlighting that this category includes not only large installation estimates but also repair estimates and membership-related opportunities such as expirations, renewals, and service dues—areas that represent significant untapped revenue. Speaker B also introduces a product called Growth AI (name pending change), which captures missed-call SMS messages and automatically follows up with an AI-powered voice agent, showcasing an advanced, automated engagement tool. Speaker A reacts positively, noting the innovative use of the AI voice agent within the Sursign platform.

If someone's logging into MarketingPro now and they do see they have Autopilot, do you have any advice on the first campaign they should run?
Yeah, it's always unsold estimates. Probably one of the biggest opportunities out there for you. You leave a lot of money on the table. It's not just unsold estimates of like large installs. It's unsold estimates of repairs. It's unsold estimates of memberships, right? Really think about like unsold estimates could mean a lot of different things. Memberships expiring, membership renewal, membership service due. There's also a product called Growth AI, name to be changed, but what it does is it does capture your missed call SMS, but it also follows up with a voice agent. How cool is that? Right?
Wow, that's crazy. That's leveraging the, the AI voice agent, uh, here at Sursign.
It's all connected and connected systems connect systems. The goal is to fully have an agentic experience from call to the end of the invoice. A lot of our customers are working towards that now with our MAX program. So I think that's pretty cool.