What percent of homeowners nationwide sign up for a plan, according to the speaker?

Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

The hidden cost of pointless truck rolls 💸

22 Jul 2025 · 1 min

Watch on YouTube

1:10

The speaker describes how traditional contractor business models require physical truck rolls to customers' homes without prior visibility, causing inefficiency, low plan adoption, and high churn. They claim less than 20% of homeowners nationwide sign up for service plans and argue that adding remote data and visibility tied to a homeowner experience increases perceived value, plan sign-ups, and retention while reducing pointless truck rolls.

Questions this video answers

Less than 20% nationwide.

We try to be very clear that the things that are broken are not the fault of the contractors. In many cases, it's just due to the limitations that they have. Right. The way that they make money is they have to be on site. Before we came along, there wasn't anything that was able to provide remote values. They had to be on site. But to be on site meant they were rolling trucks to houses that they had no idea if that there was going to be issues associated with it. Even they were under membership. It was just roll a truck and hope that you make some money. And also, that's not particularly attractive to homeowners, given the fact that less than 20% nationwide even sign up for a plan. It's not very attractive. Just from the pitch, even after you sign up for something like that and then you have these truck rolls where they're trying to sell you more stuff. And so the innate limitations of the way that the whole system is set up, people don't sign up for plans much. They then tend to leave at a higher rate. And then contractors are rolling trucks all around the country to places that they have no idea if there's ever going to be a ticket associated with it. That's just not a great way to build efficiency in your business. And so we took the approach that if you can add data and visibility, what's actually happening, and you connect it to an experience, a homeowner once, then all of a sudden you start to get all those metrics change right where they do actually sign up for plan that provides more value and then they stick around.