Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

Unlock Team Buy-In: Essential Strategies for Leaders #shorts

13 Mar 2026 · 1 min

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In this brief conversation, Bill Brown and a co‑speaker argue that leaders should never let outsiders dictate a company’s legacy, processes, or technology. They warn that importing external systems and training programs can make a team feel like a generic, low‑friction fit for any organization, eroding genuine commitment. Instead, they advocate building a culture where team members feel safe to voice discomfort and dissent, encouraging healthy conflict and ensuring everyone has a seat at the table. By actively soliciting honest feedback, leaders can detect lack of buy‑in early—before it manifests as non‑compliance with processes—thereby strengthening true ownership and alignment with the organization’s goals.

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Resoundingly agree. And you know, not to sound biased or like a homer for myself, but a question that I ask is, would you let a stranger write your legacy? Absolutely not. Okay, then why let other people train your techs, your managers, your people, and install their systems in your company? You just made your entire team a perfect, seamless, low-friction fit into just about any other organization in the country. For 2 days you're hyped up and you're like, "I know this is going to help me." What you want isn't necessarily what your team wants.
Create a culture of where it's okay for them to tell you that they're not— Encourage healthy conflict. That they're not 100% comfortable with this and that they're not bought in. Not to the point where everybody's sitting at the head of the table, but everybody should have a seat at the table so you can get that information. Because you're going to find out that they're not bought in later anyway by them not following processes that you've done.
Right?
And if they're bought in, they'll help you revise those processes. What about this? So you'll get some feedback from them in order to, to revise it, which further solidifies that buy-in, right?