Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

What Homeowners Really Think of You

21 Aug 2025

Watch on YouTube

A short YouTube monologue advising tradespeople/contractors to remember what it's like to be a nervous homeowner hiring work for their own home. The speaker urges contractors to step into homeowners' shoes—imagining their fears, search process, and online impressions—saying that that perspective matters more than any sales script.

If you've been in the trades your whole life, you've probably never had to call a contractor to do work in your own home. And that's a problem. You forget what it feels like to be a nervous homeowner choosing a contractor. Step into their shoes and imagine their fears, their search process, and what they see online about you before they even call. And that perspective is worth more than your sales process and any script that you've ever memorized.