Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

What’s the Impact of Leading with Integrated Financing

6 Aug 2025

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Short presentation arguing that "leading with financing" in sales/proposals materially improves outcomes. Speaker cites data: technicians who lead with financing see ~12% higher close rates, ~13% higher average ticket size, and homeowners choose the “best” option ~32% of the time when presented with good/better/best. The speaker highlights ServiceTitan’s integrated financing (built into proposals, mobile, and customer portal), emphasizing low monthly cost messaging to reduce sticker shock and real-time application/decision flow.

Questions this video answers

12% increase

13% increase

32% of the time

It really all starts with leading with financing and leading on every job. Don't just take my word for it. You know, the data speaks for itself. We're seeing that when techs lead with financing, they're increasing close rates by 12%, average ticket by 13%. And on top of that, when they pair it with a good, better best, we're seeing homeowners take the best option 32% of the time, which is great. And the service titan financing, it makes it a lot easier because it's built right into the proposal experience, built in the mobile, it's built in the customer portal. And that as low as monthly cost, helps you remove that sticker shock when introducing the proposals with the customers, and kind of just gets the conversation going about different payment plans and financing specifically. And then when they're ready to apply, they can simply apply with integration and get a decision real time.