Russell Brunson praises Brad Costanzo for consistently bringing 3-4 actionable marketing ideas to meetings. Brunson credits Costanzo's order form bump tactic, which he's replicated across niches, as his biggest cash-producing concept this year.
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I just want to say there's two things about you that impress me. One of them is, like, there's probably only two or three people I know in this whole entire industry who, when I go to an event and I see them, I'm excited because I know when I talk to them, they're gonna be like, hey, man, check this out. And, like, give me three or four, like, just awesome, cool ideas. And every time I see you, I get excited. I'm like, oh, man, Brad's got something for me. I know. And every time we talk, like, I just get cool stuff. And the second reason is because you're one of the few guys I know. Like, for example, what you talked about earlier with our landing page, like, like, we leave traces of some cool stuff we're doing that we haven't shared yet. And one of the little things are our order form bump that you kind of picked up and modeled, and you got same results. Like, we've used it now in four different of our niches. And it's just. It's like the. I think it's my biggest cash producing concept of the year so far. And you're the only person who's caught it. And so, like, I just love the fact that, like, you're not only like, you're just like me. Like, you look and you're seeing this stuff and you recognize, like, cool things when they're there and you jump on it fast. We've been listening to Bacon Wrap business all week here in the offices. We've been pulling some late nights, and I'm a fan of it.