Dan Martell (serial entrepreneur and creator of 'Idea to Exit') introduces a video series aimed at aspiring software founders. He frames the opportunity in the information-era for building fast-growing software companies, and outlines the talk: (1) no-cost product development, (2) rigorous customer validation, and (3) a single fundamental tip that underpins successful traction.
Chapters
You may be somebody that has an idea that wants to bring it to market, or you've been building a software company and you're really struggling to find your stride in. This video series is for you, Dan Martell here, serial entrepreneur, investor, and creator of Idea two Exit. You know, I really, truly believe that we live in this crazy opportunity in this world to build software that changes everybody's lives. I mean, think about this. People are walking around with supercomputer power in their back pockets. The way they interact with their friends, they communicate at work, how technology has changed industries. We went from an industrial revolution to an information revolution where there's never been companies built faster to a billion dollars in revenues, like Airbnb, Uber, Dropbox, all these companies that you probably use and love fastest to a billion of revenue. And I really, truly believe that this opportunity is available to everybody out there. If you have aspirations to build a software company or you want to figure out how to get traction in your company, that's what I'm going to share with you guys today. I'm going to kick it off by teaching you guys two fundamental things. One, how do no cost product development. It's a big promise, but I'll show you how to do that. Then I'm going to talk to you guys about true customer validations, my beliefs and ideas on getting customers to help you build the right product. And finally, I'm going to share with you guys the most fundamental tip at the very end on how to do these things right. This one tip, if you do not get this right, everything else will just fall on deaf ears. You really need to understand this.
