Short YouTube monologue (likely by Brad Costanzo) arguing that people who can repeatedly deliver massive, low-cost revenue increases are extremely rare but extremely valuable; finding them requires practice and some luck (speaker thanks "Danzo").
Chapters
Hard to find places in our businesses that just with implementing one idea that doesn't cost anything to implement, it's hard to find those that leverages our revenue by four times overnight. I mean, they're very difficult to find. Finding a human being that can deliver those over and over and over and over. I mean, that's, it's impossible. That's one out of a million guys who the depth of understanding, at the same time he has the breadth or the broadness of view and understanding how value gets monetized over a marketplace. And finding that guy, I'm telling you, it's one in a thousand, one in a hundred thousand, one in ten million. And if you can get that guy, it's worth more than he charges you. I mean, whatever he charges you, it's not enough. So how do I find that guy? Practice. Danzo, I appreciate that. I got lucky.